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Fernando integrates concepts with realworld situations and the most recent data to help students grasp. The purpose of the book is to set a base in the post graduate students, on the subject business environment, by describing its various aspects such as internal and external environmental factors, structure and profile of the economy of india, concept of foreign investment and major multinational economic associations. Mba international business environment pdf free download. Environment refers to all external forces which have a bearing on the functioning of business. Study books and notes of this subject can be downloaded by the links. Take some coffee to enjoy and some paper to take your notes, and spend some quiet time to read your mba books. Micro environment relevant environment, competitive environment 1. Business environment refers to all the external forces which have a bearing on the. Ignou mba study materialsbooks if you come to this page for download each. Business ethics please note that these notes are not comprehensive and therefore additional reading is recommended from diverse sources books ethics and mgmt by hosmer business ethics by. From the micro point of view, a business is an economic institution, as it is concerned with production andor distribution of goods and. These lecture notes are based on a number of sources, including the aat study. Marketing management notes study material includes marketing. Mba is an internationally accepted master of postgraduate level degree.
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